Newsletter, email marketing campaigns

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Are you planning a marketing campaign to new customers? Wanting to communicate regularly with your existing customers but worried about your budgets? Email marketing could be the ideal solution for you.

The past decade has seen a radical revolution in the way that people communicate with each other, and one of the most visible reflections of this is the rise of the email. Companies which once communicated with their existing and potential customers via direct mail and newsletters have largely swapped to the quicker, cheaper and more flexible medium of e-mail marketing.

In the current economic situation email marketing makes sense - cutting out the hefty print and postage costs of direct mail, it means you can go from an idea, through design and mailing to receiving customer responses in only a few days - which allows for highly flexible marketing. And by cutting out the reams of letterbox junk mail, email marketing is environmentally friendly too!

Even better, whereas with traditional direct mail a recipient was asked to make contact via phone, post or in-store, with email marketing they can download information, visit your website or contact you at the click of a button.

< Having said all this, email marketing is not something to rush into without some expertise - data protection laws prevent the purchasing of email lists, you have to make sure your email fights through the spam in a recipient's inbox, and once they open it you need to keep their interest and encourage them to read the piece.

Impact Media have extensive experience in email marketing - our team can work with you to create eye-catching and effective email marketing campaigns, and our sophisticated statistics package means that you'll be able to try things out and see what works and what doesn't, so that your campaigns will keep on getting better and better.