News at Impact Media

Impact Media launches major movie with Universal Pictures International Ireland

Grainne Naughton, Impact Media with Darren Shan, Author and Dave Burke, General Manager Universal Pictures International Ireland.

Impact Media’s PR department has been rubbing shoulders with the stars after being engaged by Universal Pictures International Ireland to oversee a major media event promoting one of its most talked about releases Cirque du Freak: The Vampire’s Assistant.

History was made last Tuesday night when Limerick hosted its first major film premiere, and Impact Media was on hand to manage a public interview by fantasy author and Askeaton native Darren Shan. “This has been one of our most exciting PR projects to-date,” said Impact Media PR Consultant Grainne Naughton. “Working with an organisation like Universal Pictures has been a huge honour, and we are delighted to have been able to generate such great national publicity for the event.”

Dave Burke, General Manager of Universal Pictures International Ireland said: “We worked with Darren Shan and his team to hold the premiere in Limerick but we felt that it was more appropriate for us to engage a local agency to look after the actual premiere itself. We saw the calibre of work which Impact Media had done in the past and we felt they were an excellent fit for our requirements.”