News at Impact Media

Hole-in-one for new marketing partnership

Time for tee. L-R: John Cassidy, Director Galway Bay Golf Resort; Donal Dooley, President 2010; Denis Maher, Men’s Captain 2010; Jason Podris, Director of Course Operations; Patricia Melville, Lady Captain 2010; and Barry Doherty, Senior Marketing Consultant, Impact Media.

Formerly known as the Galway Bay Golf and Country Club, the course is to re-open next April following an expert redesign by golfing legend Christy O’Connor Jnr. Impact Media have been engaged by the backers of this PGA Championship golf course Media to create a fresh, new identity and devise a major marketing drive ahead of the much anticipated re-opening.
“In addition to creating a striking, contemporary logo, we developed the Galway Bay Golf Resort ‘100’ campaign - which offers 100 memberships for just €1,900 a year. We have also devised a campaign to reach golf societies, and we’re building a new website for the resort.”
Director of the Galway Bay Golf Resort, John Cassidy commented: “The facility is now among the top courses in Ireland, and Impact Media has devised campaigns which will highlight that fact to the widest possible market.”
More information on Galway Bay Golf Resort is available by phoning 091 790711 or logging onto www.galwaybaygolfresort.com.