Content Management System
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All too often, people think that website development is complete once the web design goes live. However, a website is an ongoing marketing tool, which should always be working to enhance your business. Should the content remain stagnant, your website is no longer working for you. Indeed, it is likely to do you a disservice.
A Content Management System (CMS) puts the maintenance of your website into your own hands. You can make changes to website content whenever you want to and ensure your website is always up-to-date. With all available information as topical as possible, you are portraying your business in the most effective manner.
The features and benefits of an effective Content Management System:
1. Web-based tool
Access your Content Management System from any computer with an internet connection.
2. WYSIWYG Document Editing
The entry and editing of documents is so easy that no prior knowledge of HTML or any web programming is necessary.
3. Add and delete pages / images
As well as editing existing pages, you can easily add and/or delete pages, images or multimedia files.
4. Real time content updates
Being able to publish your updates immediately means that your website will always be topical and up-to-date.
5. Preview drafts
Review content changes in the context of the actual page before publishing the page.
6. Security
Unique access details are assigned to all users, controlling access to the content management of your website.
7. Intuitive User Interface
An easy-to-use interface means that making changes to your website is simple, saving you both time and money.
8. Unlimited users / publishers
Set up as many users as you require with each user assigned their own personal access details. This allows multiple users to edit content and make changes without running over each other.
9. Metadata Management
Metadata management aids in site analysis, personalisation, content targeting and search results - all contributing to raise your profile in search engines and ultimately increase traffic to your website.
